Hello, my name is Nick, and I'm a product designer
Creating products is my passion, and I love working on complex ones
I'm an award-winning product designer with over 15 years of experience helping companies elevate their UX design
Design strategy development
I use Lean methodology to design efficient processes that shorten delivery time and create user-centric products
Prototyping
I lead the end-to-end prototyping process, from initial wireframes to high-fidelity interactive prototypes
UX research and testing
I focus on identifying the root causes of UX issues, evaluating product usability, and uncovering opportunities for improvement
Excited to share my new book, 10 Facts About Users
Have a look
In this book, I share the key things every designer, developer, and digital strategist should know about user behavior.
You’ll learn why users are goal-driven, why they scan instead of read and why clarity always wins over cleverness in UI
I also dive into how habits, biases, and first impressions shape decisions—and how you can design for trust, forgiveness, and delight.
Let’s chat!
If you have a question about UX, want career advice, or simply want to learn more about me, feel free to reach out
Get in touch