Empty State: Mobile App “Nice-to-Have” Essential
The average app loses 77% of its daily active users within the first 3 days
post-install. What’s worse: within 30 days, approximately 80% of daily active
users are gone
[https://www.linkedin.com/pulse/losing-80-mobile-users-normal-why-best-apps-do-better-andrew-chen]
.
Are these low retention rates a result of poorly made apps? Not always.
Users