4 Concepts of Mobile Notifications

4 Concepts of Mobile Notifications

Today I want to talk about one of the universal tools in mobile user experience - mobile notifications. Notifications can act as reminders (e.g., when your Calendar app notifies you about an important event). They can also be excellent marking tool - notifications are a great way to get users back into an app (e.g., e-commerce apps send a push notification to share the latest offering with their users).

Product designers know that good notifications are relevant, timely and contextual.

Today I want to share a few interesting mobile notification concepts. I stress the fact that those are just concepts, not final solutions.

1. Lock Screen Notifications and Day schedule

Creating an efficient notification for lock screen is extremely challenging. The goal is not only to create an initial context but also provide the maximum value for users.

The concept Calendar created by Alex Sol is a clear example of how to combine push notifications and daily activities. Users can slide to day plan and see specific information about their activities. What I particularly like about this concept is the way users see an information about the flight. When all required information is available at a glance, it makes things much more comfortable for users.

No need to switch between apps to see the specific information about the event. All required information is available at a glance. Image: Alex Sol
#2. Customizing notification settings Have you ever paid attention to the number of notifications you receive on a daily basis from various apps? How many of those notifications do you actually care about?

Everyday, mobile users are bombarded with useless notifications that distract us from our day-to-day activities. Impersonal, irrelevant and poorly timed, they often force us to disable notification or even delete the app.

Annoying notifications is the #1 reason people uninstall mobile apps (according to 71% of survey respondents).
But it's possible to turn this anti-UX pattern into something meaningful and useful both for a business and for a user. It's clear that the idea of good app notifications is subjective. All users have their own preferences. So one person's delightful experience is another's nightmare. >There's can be one-fits-all notification strategy because each user is unique. Each user who tries an app would have their own notification preferences.

Johny vino's concept demonstrates how users can customize notification settings in a news app. When users have control of the process, they can adjust notification settings according to their needs. As a result, much better chance that users will receive the information they care about.

Customize notification preferences. Image: Johny vino
#3. Dive in details 'Dive into details' is a mobile notification concept that allows users to see more information without opening the app. The concept uses a technique of progressive disclosure. >Progressive disclosure is an interactive design technique that helps to improves usability by presenting only the minimum data required for the task at hand.

Here you can see Passbook Notification created by Azís Pradana. When users want to see more details, they can simply choose Show More.

Image: Azís Pradana
#4. Request for permissions When it comes to requesting permission for sending notifications, the worst thing an app can do is to ask users for permission without any explanation. Unfortunately, a lot of apps available on the market today follow this rude strategy. As a result, the first thing the user sees when opening the app is a dialog with words like 'ACME app wants to send you notifications.' When app developers send permission requests, they expect all users to accept the request. In order to achieve this goal, they should clearly explain why they need this permission. >Don't miss the opportunity to prepare your user to accept permissions! Create a context for each permission request!

The concept created by Anton Tkachuk can be used as a foundation for permission request. The first screen is used to describe why users need to provide permissions and the second screen is actual permission request. The subtle animated transition between two screens creates a mental connection, so users will understand that a system iOS dialog is directly relevant to the information they saw previously.

Image: Anton Tkachuk

Heading image: Rahul Khobragade

Subscribe to Nick Babich

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.