'How do people actually use our product?' is a fundamental question that every product creator must answer. In order to answer this question, product designers need to understand the essence of the whole experience from the user's perspective. User journey mapping is an excellent exercise that can shed light
Human-centered design (HCD) is a term product creators use to describe a process of designing for people. HCD develops solutions to problems by involving the human perspective in all steps of the problem-solving process. Below are the four fundamental principles of HCD. The principles are based on Don Normal talk
It's hard to imagine a modern product design process without prototyping and testing. By following a technique Show, don't tell many product teams use prototypes today to sell or test ideas. At the same time, quite often product teams fall into traps that reduce the effectiveness of their prototyping efforts.
In 2016, mobile internet usage exceeded desktop for the first time worldwide. According to Google UK research: Today, 65% of all UK adults use a smartphone as their primary device to go online. People search for information, make purchases, subscribe to services using their mobile devices. The shift in user