SberPortal
Led design of the first-generation smart display experience and AI ecosystem for Sber Devices, shaping intuitive voice & touch interactions across a multi-platform ecosystem.
Tenure: Dec 2019 – Dec 2020
Platforms: Mobile & Smart Devices
Collaboration: Partnered with the CTO and senior stakeholders to define product vision, interaction strategy, and prototype the core experience.
Leadership Impact & Strategic Outcomes
- Catalyzed Idea → Implementation: Joined at concept stage and drove product strategy through rapid execution to meet tight launch timelines.
- AI-first Interaction Design: Defined and integrated voice and gesture-first AI assistant experiences as a foundational interaction model across services (music, content, groceries, smart home control).
- Reusable Design Systems: Architected scalable user flows and IA that accommodated reuse across mobile, tablet, and TV form factors, enabling coherent multi-screen experiences.
- Cross-functional Alignment: Communicated strategic design decisions that aligned product, engineering, and business objectives, building stakeholder confidence and accelerating decision cycles.
Core Responsibilities & Outcomes
- Market & Competitive Insight: Conducted market research and competitor analysis (e.g., Google Nest Hub, Amazon Echo) to benchmark and differentiate SberPortal’s UX approach.
- User Understanding & Persona Definition: Synthesized user habits and task patterns to inform design of context-aware interactions and flows.
- Interaction & Flow Design: Designed complex multi-modal user flows (voice, touch, gesture) for key tasks like content playback, grocery orders, ride hails, and continuous AI engagement.
- Prototyping & Concept Evaluation: Developed mid-fidelity wireframes to validate interaction assumptions with internal teams, reducing risk before high-fidelity investments.
- Art Direction & Handoff: Guided visual design teams and translated design intent into high-fidelity artifacts with clear specifications for engineering build.
Tools & Methods
Figma, Whimsical, Miro; various usability testing tools and analytics tools to collecting metrics such as task completion, drop-off analysis, early NPS, heatmaps to explore engagement patterns
Work examples
"Health care flow (Mobile)" lo-fi screens in Figma
"Voice command for AI assistant (Mobile)" lo-fi screens in Figma
Onboarding flow in high-fidelity
Home screen navigation in high-fidelity:
"Music player & active assistant" high-fidelity flow:
