Sber Private Bank
Led product design and strategic execution for a premium mobile banking experience serving ultra-high-net-worth clients, driving engagement, trust, and financial empowerment.
Tenure: Sep 2021 – Jan 2022 |
Platforms: iOS & Android
Collaboration: Partnered with Head of Business and cross-functional leads to define product vision, requirements, and prioritization from concept through validated mid-fi design and internal alignment.
Strategic Impact & Leadership
- Designed for a Discerning Audience: Led UX strategy for a mobile app crafted exclusively for the top 1% of wealthiest customers, translating complex private banking needs into intuitive, high-touch digital experiences.
- Architected Core Financial Journeys: Defined and validated principal user flows — portfolio analysis, investment recommendations, and exclusive offers — balancing business value with elegant interaction design.
- Strategic Design Governance: Managed and mentored a team of 15 designers, prioritizing design tasks, establishing standards, and ensuring quality across mid-fidelity execution and system components.
- Extended Design System for Scale: Evolved internal design system by creating new components and optimizing structure, enabling reuse and consistency across banking products and future initiatives
Core Responsibilities & Outcomes
- User & Business Alignment: Synthesized business requirements with behavioural insights to define personas and scenarios that informed product decisions and design specifications.
- Information Architecture & Taxonomy: Designed scalable IA structures that supported discoverability and clarity in high-complexity financial contexts.
- Mid-Fidelity Wireframes & Prototypes: Developed mid-fi flows for all major journeys, enabling rapid validation, stakeholder alignment, and smoother transition to high-fi visual design.
- Performance & Behaviour Metrics: Integrated research metrics (retention, conversion, satisfaction, task time, behavior analytics) directly into iterative design decisions to optimize experience outcomes.
Tools & Methods
Figma (mainly low-mid fidelity concepts); persona development; IA & taxonomy frameworks; design management and prioritization; user behaviour analysis and feature impact metrics.
Work examples
"Assets management" mid-fidelity screens in Figma
"Exclusive events" mid-fidelity screens in Figma
Video summary of private banking experience
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