Nick Babich Portfolio

List of recent projects (2018 - present)

NDA MedTech

Led design strategy for regulated medical products, shaping how surgical and clinical workflows interact with complex data. Built foundational systems that support safety, compliance, and scalability across platforms.

Head office: Naples, FL 🇺🇸

Role: Principal Product Designer / Design System Manager

Natural AI

Delivered an award-worthy generative interface that unified user intent across diverse task domains, reducing task switching and driving engagement.

Head office: San Mateo, CA 🇺🇸

Product type & description: eCommerce AI-powered app and website. Natural AI is the first product with a generative interface. You no longer need to install many apps because Natural will generate responses based on your intention.

Role: Principal Product Designer

SberPortal

Shaped the first-generation smart display experience with voice & gesture interaction across a multi-device ecosystem.

Head office: Europe

Product type & description: Smart device, mobile app, TV app. SberPortal is a smart display that gives access to hundreds of services. It also has a built-in virtual assistant called Salute, which is very helpful in most interaction scenarios.

Role: Principal Product Designer

PrivateBank

Designed a premium mobile banking experience tailored for ultra-high-net-worth users, focusing on trust, clarity, and personalized financial insights.

Head office: Europe

Product type & description: Finance mobile app. Sber Private Bank is a mobile app for private banking for the top 1% of the wealthiest customers of the Sber. It allows users to view their finance state, suggest how to make more money, and provide exclusive offers.

Role: Lead Product Designer / Project Manager

SberInsurance

Simplified complex insurance workflows, balancing clarity and aesthetics to increase completion rates and user trust in a high-risk product category.

Head office: Europe

Product type & description: Insurance mobile app. SberInsurance is a mobile app that allows users to manage their car, house, pet, and life insurance. Nice visual aesthetics and interaction of AI in core scenarios of interaction is something that differentiates this product from the competitors.

Role: Lead Product Designer / Project Manager

Google Merchant Portal

Enhanced the onboarding and core workflows of a global merchant admin platform used by millions.

Head office: Palo Alto, CA 🇺🇸 & Zurich, Swiss

Product type & description: B2B solution for online shop owners. Google Merchant Center is the place to upload your product data to Google and make it available to Google Shopping or other Google services.

Role: Lead UX Designer

Oppo smart watch concept

Explored next-gen wearable interaction patterns, laying conceptual groundwork for future UX thinking in wearables.

Head office: Dongguan, China 🇨🇳

Product type: Wearable device

Role: Lead UX Researcher