It's hard to imagine a modern product design process without prototyping and testing. By following a technique Show, don't tell many product teams use prototypes today to sell or test ideas. At the same time, quite often product teams fall into traps that reduce the effectiveness of their prototyping efforts.
Whitespace (or “negative space”) is an empty space between and around elements of a page. Although many may consider it a waste of valuable screen estate, whitespace is an essential element in design: “Whitespace is to be regarded as an active element, not a passive background” — Jan Tschichold Today, I’
In user experience design we’re familiar with user research techniques like workshops and interviews. We synthesise our research into user stories and process flows. We communicate our thinking and solutions to our teams with artefacts like personas and wireframes. But somewhere in all of this lies the real people
Customization and personalization have long remained two of the most popular buzzwords in the modern development world. People often use the these words interchangeably. But there is a difference between the two. While both personalization and customization achieve the same goal — an experience tailored to a user’s interests — the
One screen divided in two. More and more websites are using design patterns that include two vertical panels placed side by side. Split-screen design follows a simple rule: One screen. Two messages. Each side features a separate contained element, such as a photo, text block, or illustration. Split-screen is especially
With the quick development of technology, animation is less of a visual luxury and more of a functional requirement that users expect. Animation solves a lot of functional problems within interfaces and makes interfaces feel alive and truly responsive to the user. Let’s explore the key animation tactics that
Lately, photography has been playing bigger and bigger roles on the internet, furthering web design as a visual medium. As stunning photography continues as a timeless technique, especially as HD screens become more affordable. In this article, we’ll take a look at 6 most popular trends for web photography.
Rooted in the post-World War II artistic movement, minimalism has reemerged as a powerful technique in modern web design. This technique sometimes presents as an attempt to prioritize content over the chrome. Applied correctly, minimalism can help designers focus their designs to simplify user tasks. It brought additional benefits to
Functional and delightful, animation is one of the staples of modern web design. Details of interaction design is what makes a fundamental difference on modern websites. Animation can communicate status, guide the users attention, help the user see the results of their actions and even influence behavior. Here are just
The flat design revolution has been gaining momentum with surprising speed over the last few years. But the flat design style won’t stay stagnant. Flat design is evolving. The current step of flat design evolution is all about drawing focus Let’s pinpoint the characteristics of this evolution. Effective
The days of “above the fold” are over. Long scrolling and infinitely scrolling sites are becoming more and more common lately, and it’s no mere trend or coincidence. The technique that allows user to scroll the chunks of content without any interruption or additional interaction (information simply appear as