It's hard to imagine a modern product design process without prototyping and testing. By following a technique > Show, don't tell many product teams use prototypes today to sell or test ideas. At the same time, quite often product teams fall into traps that reduce the effectiveness of their prototyping efforts.
In 2016, mobile internet usage exceeded desktop for the first time worldwide. According to Google UK research: > Today, 65% of all UK adults use a smartphone as their primary device to go online. People search for information, make purchases, subscribe to services using their mobile devices. The shift in user
Friction raises negative thoughts in most designer’s minds. When you ask designers about friction, most of them will tell you that friction damages a UX because it slows down interactions, reduces conversions, and impedes progress. Today frictionless design is the new business goal. Designers seem to be obsessed with
Whitespace (or “negative space”) is an empty space between and around elements of a page. Although many may consider it a waste of valuable screen estate, whitespace is an essential element in design: > “Whitespace is to be regarded as an active element, not a passive background” — Jan Tschichold Today, I’
In user experience design we’re familiar with user research techniques like workshops and interviews. We synthesise our research into user stories and process flows. We communicate our thinking and solutions to our teams with artefacts like personas and wireframes. But somewhere in all of this lies the real people
Customization and personalization have long remained two of the most popular buzzwords in the modern development world. People often use the these words interchangeably. But there is a difference between the two. While both personalization and customization achieve the same goal — an experience tailored to a user’s interests — the